Hi, this is Anna Kasnyik. I’m a Creative Director and Design Strategist working at the unusual intersection of creative strategy, boutique design, storytelling, sustainability, and systems thinking. With 20+ years of experience across brand strategy, visual communication, brand identity, editorial, packaging, retail experience, and large-scale brand transformation, I translate interconnected messages into clear, compelling visual stories.

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My approach is grounded in human-centered design, systems thinking, design strategy, storytelling, and creative problem solving. I’m particularly interested in applying these skills to work that can make a meaningful positive impact in the world, whether that means addressing environmental and climate challenges, protecting biodiversity and the natural world, advancing human rights and equity, strengthening communities, or tackling other complex issues where creative thinking can help shift perspectives and create change.

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Selected clients: PepsiCo, Unilever, Verizon, Sonos, Calvin Klein, Buero New York, Ippolita, Roland Mouret, Oribe, The New York Times, Carolina Herrera, PEN, NRC Handelsblad, Wiener Blut, Marc O' Polo